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Best of Beauty

Best of Beauty 2021

See the Winners of the 2021 Allure Best of Beauty Awards

Our beauty editors tested thousands of products this year, eventually narrowing their list of favorites to 300-plus products spanning 14 categories. Now, meet every winner our team deemed worthy of the iconic red seal.

BEST OF BEAUTY

See the Winners of 2020's Best of Beauty Awards

The full list of every hair, makeup, and skin-care product our editors couldn't get enough of.

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BEST OF BEAUTY 2021

GHD's Max Styler Cut Straightening Time for My Thick, Curly Hair in Half

With its one-button controls, I like to call it cruise control for my hair.

BEST OF BEAUTY 2021

Ilia's Liquid Powder Chromatic Eye Tints Prove Metallics Are Wearable Every Day

And look very, very elegant.

BEST OF BEAUTY 2021

The St. Tropez Glow Kit Made Me Feel Like I'm Actually Good at Applying Self-Tanner

I'll never go back to a non-tinted, non-mousse formula again.

BEST OF BEAUTY 2021

I've Finally Found the Perfect Wave Cream for My Hair Texture

As if by magic, it defines my loose waves without leaving behind any crunch. 

BEST OF BEAUTY 2021

Why This Crease-Proof Eye Shadow Is a Staple in My Makeup Bag 

The 2021 Best of Beauty winner is the secret to my colorful eye makeup for a reason. 

BEST OF BEAUTY 2021

Dr. Jart+'s Cicapair Tiger Grass Mask Is Like a Soothing Blanket for My Face

I didn't even need moisturizer the next morning. 

LASH ENHANCER

Why I Like Using YSL Beauty's Radical Volumizing Mascara When I'm Not Wearing Falsies

It's exactly what I need when I want noticeable lashes in seconds. 

BEST OF BEAUTY 2021

Crest Whitening Emulsions Leave-on Teeth Whitening Is for Anyone Who Hates the Dentist

Here's why it won a Best of Beauty Award.

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Drumroll Please

The 2020 Allure Readers' Choice Award Winners

These are the skin, hair, makeup, body, and nail products you couldn't get enough of.

Drumroll, Please

These Are Our 2021 Readers' Choice Award Winners

Discover all 62 beauty products our readers can't live without.

COOL IDEA

Sunday Riley 5 Stars Retinoid + Niacinamide Eye Serum Feels Like Heaven Under the Eyes

It’s packed with brightening, firming, and moisturizing ingredients

Bliss Bright Idea Eyes Holographic Foil Eye Patches Are My Secret To A Creaseless Undereye

Plus, they can be worn on the go, perfect for a busy body who likes to multitask like me.

Mist Opportunity

Christophe Robin Hydrating Leave-In Hair Mist With Aloe Vera Transformed My Dried-Out Hair

A few spritzes of this hydrating mist and I forgot I needed a haircut.

CLEAN START

L’Occitane Almond Shower Oil Makes My Shower Feel Fancy — and I Love It

It’s liquid gold in a bottle.

Sensitive Subject

Solaana MD Healthy Base Layer Hydrates My Sensitive Skin

The rich whipped formula is ideal for my rosacea-prone skin.

Mascara Magic

Hello Va-Va-Voom Lashes! I Tried Selena Gomez’s Rare Beauty Perfect Strokes Universal Volumizing Mascara

The castor oil spiked formula always leaves my lashes looking fluttery, soft, and free of clumps.

BIRTHDAY BEAUTY

Everything You Need to Know About Sephora’s 2022 Beauty Insider Birthday Gifts

You don't want to miss out on 2022's Beauty Insider birthday gift offerings, which include products from Olaplex and Tatcha. 

BEAUTY EVENT

Allure’s School of Beauty Virtual Event: Winter Beauty Tips & Holiday Glam Inspiration

Celebrity hairstylist Justine Marjan and dermatologist Dr. Shari Marchbein joined our editors for an exclusive virtual event to talk about all things beauty — from winter skin-care and hair-care tips to holiday glam looks to the Allure Best of Beauty winners they’re using this season.

Braid Me Up

Kate Hudson Proves You Can Actually Look Like a Grown-Up in Pigtails

The actor looked incredibly polished and chic in the braided hairstyle.

Hair

Cardi B Managed to Make Uneven Bangs and Extra-Long Sideburns Look Cool

Rockstar elegance at its finest.

Hair

Cardi B Makes the Case for Icy Gray Hair

We're living for this Snow Queen transformation.  

PENCIL IN

Charlotte Tilbury Lip Cheat Lip Liner in Pillow Talk is a Magic Wand for Sexy, Pouty, Fuller Lips

From the makeup artist who is famous for creating them

SO JUICY

Be Still My Millennial Heart: There's a Juicy Couture Line of Claw Clips and Scrunchies

Nothing has anything ever been more Y2K.

She Bangs

Megan Thee Stallion Performed with BTS in the Cutest Bangs and Half Updo

She totally outshone the K-pop sensation with her killer hair, makeup, nails, and outfit.

Talking Beauty

Olly Alexander Talks Hair Transformations Above and Below The Belt

The up-for-everything pop star and his try-everything stylist have a creative relationship that knows no bounds.

Celebrity Hair

Kacey Musgraves! Pink Hair! Look at It!

Dreamy, per usual.

How CGI Changed Special Effects Makeup on Screen

 Here, Hollywood's most skilled movie masters share what's in their kit.

10-Minute Beauty Routine

Molly Burke's 10-Minute Makeup Routine Is All About Fun, Not Perfection 

In a new video for Allure, the YouTuber shares all her "blind girl beauty hacks."

TALKING BEAUTY

Emily in Paris's Ashley Park Has the Sweetest Relationship With Her Makeup Artist

A sneak peek at how their collaborative efforts will shine through in season two.

GAGA OVER GAGA

Lady Gaga's Bangs Just Got Way, Way Shorter

The blunt bangs she wore on the House of Gucci red carpet earlier this month have transformed into baby bangs. 

DON'T TRY THIS AT HOME

The Truth Behind the Plasma Pen Trend Taking Over TikTok

The controversial treatment can result in permanent damage.

LETTER FROM THE EDITOR

Entertainment's Impact on Our Relationship With Beauty

What editor in chief Jessica Cruel is watching, reading, and listening to right now. 

Tone Up

Pixi Rose Tonic Makes My Skin Super Smooth

This toner is hydrating and calming.

Up Do

These Springy Hair Ties Don’t Dent Hair

Kitsch Hair Coils have saved me from having to redo my hair more than once.

High Brow

Laruce Three Piece Eyebrow Grooming Set Makes Bold Brows Easy

The wavy handle design is artsy and useful.

Say Ahhhh

Ettitude Sateen Eye Mask is the Stuff of Dreams

This pillow-soft bamboo mask shuts out light, without leaving creases on my hair or skin.

TRIPLE CROWN

Josie Maran Argan Beta-Retinoid Pink Algae Serum is the Hardest-Working Product in My Routine

With fine line-reducing vitamin A, antioxidant quercetin, and moisturizing argan oil, this serum is the whole package.

10-Minute Beauty Routine

Watch Nina Dobrev Create A Fresh-Faced Makeup Look In Just 10 Minutes

We love a routine that's super easy.

Dream Cream

Neogen’s Probiotics Youth Repair Cream Is My Go-To Moisturizer In-Between Botox Appointments

This luxurious whipped cream formula coddles and nourishes skin

TONE UP

This Toner is the Second Best Thing to a Facial

And you can use it in your PJs

Clean Story

I’m Going Back to the Basics with This Refreshingly Simple Cleanser

My sensitive skin loves the relaxing milky texture and lavender scent of this cleanser that removes makeup and dirt.

Lashing Out

Wander Beauty’s Newest Mascara Give My Eyes All the Glam

It’s a magic wand for my lashes.